Post by account_disabled on Mar 13, 2024 21:59:12 GMT -8
One of these processes is known as “Lead Generation,” a strategy that involves attracting contacts who may be interested in the products or services sold by the company . However, this lead generation remains surrounded by a cloud of mystery and questions, which we will try to dispel in this article. First, by looking at the notion of “lead”, to better define “lead generation”. Then, by analyzing the interest of such a strategy. Finally, by listing the essential prerequisites to put in place to effectively generate leads.
Understanding lead generation As HubSpot points out in itsstate of marketing report( version),of marketers make it their top priority to generate traffic and leads . The notion of Lead Generation therefore occupies a determining place in companies' BTB Directory marketing strategies. But what are we talking about, exactly? What is a lead? And what is a lead generation strategy? What is a lead? In marketing language, a lead refers to a sales contact , that is, a person who shows interest in a company's products or services , in any way.
How do you know if someone is interested? There are several ways to assess this interest the contact has visited a product page several times, completed a form to obtain information or download content, responded to a survey launched by the brand, spoken with a salesperson on the phone , requested a demonstration, etc. However, we generally consider that a contact becomes a lead from the moment they provide data concerning them (such as a name, a telephone number or an email address), or from the moment they enter into communication of himself with the company .
Understanding lead generation As HubSpot points out in itsstate of marketing report( version),of marketers make it their top priority to generate traffic and leads . The notion of Lead Generation therefore occupies a determining place in companies' BTB Directory marketing strategies. But what are we talking about, exactly? What is a lead? And what is a lead generation strategy? What is a lead? In marketing language, a lead refers to a sales contact , that is, a person who shows interest in a company's products or services , in any way.
How do you know if someone is interested? There are several ways to assess this interest the contact has visited a product page several times, completed a form to obtain information or download content, responded to a survey launched by the brand, spoken with a salesperson on the phone , requested a demonstration, etc. However, we generally consider that a contact becomes a lead from the moment they provide data concerning them (such as a name, a telephone number or an email address), or from the moment they enter into communication of himself with the company .
